TikTok Ads in South Africa: A Practical (and EASY) Guide by Juicy Designs
In this guide, we fully cover TikTok Ads in South Africa as well as how to use it as well as how to find questions and ensuring you choose the best strategy to suite your budget.
TikTok has been, and continues to be, a transformative destination for today’s entertainment.
TikTok gives Creators new ways to share their stories—and for brands to reach consumers through interesting and engaging content.
79% of users say TikToks are more unique than content on any other platform and 7 out of 10 say TikTok ads are enjoyable. This is why the TikTok community is more open to seeing ads on the fast growing platform, compared to their competitors.
It’s no surprise, then, that brands who have made it big on TikTok are the ones that have leaned into creating joyful, entertaining content designed pecifically for the TikTok platform.
So, how do brands create the types of videos that really resonate with users?
The first is by collaborating with South Afrian Content Creators and leveraging their knowledge and expertise. The second is for advertisers to truly step into the role of a creator in order to make native content.
We at Juicy Designs designed solutions that make both of these options easy when it comes to creating TikTok Ads for the South African Market.
TikTok Content Creators are at the heart of entertainment.
TikTok creators are the reason viewers keep coming to the platform, and why they spend so much time watching while they’re here.
So how can you leverage TikTok Content Creaters in South Africa for your campaigns?
Partnering with Juicy Designs to work on your TikTok Campaigns will allow you to have access to a range of Local South African Content Creators and ensure that you use the right campaign goal, TikTok Branded Content Toggle or TikTok Spark Ads to become a selling success on TikTok.
TikTok Branded Content Toggle
Be transparent about branded content
We know disclosure is a crucial part of any branded content campaign. That’s why TikTok developed the Branded Content Toggle, a tool that allows Creators to mark videos as being part of a brand partnership and be transparent about the ads they make on TikTok. In the coming months, they will be adding more features, like the ability for advertisers to see insights and measurements related to the performance of their campaigns.
TikTok Spark Ads
Boost the best organic content
TikTok also want to make sure that a brand’s TikTok campaigns reaches as many consumers as possible. That’s why they created TikTok Spark Ads, which enables brands to boost organic content in a users’ feed—whether that comes from a Creator’s account or a brand’s Business Account. This powerful tool pulls in over three times as many likes and view-through rates that are 240% greater than other ads.
1. Which branding solutions can TikTok Ads provide?
TikTok Ads provides the following branding solutions: TikTok Reach & Frequency, TikTok Brand Lift Study, TikTok Inventory Filter and Viewability and Brand Safety Partnerships, so you can control and see the success—and efficiency—of your campaign.
TikTok Brand Lift Study
When brands run an ad on TikTok, they have common questions about what kind of influence that advertisem*nt is having. To answer these questions and more, TikTok Brand Lift Study uses a survey-based approach to measure how TikTok users feel about the advertisem*nts they see. We send questionnaires in ad formats to people who’ve seen a specific ad from a brand, as well as users who haven’t seen that ad—that way, we can get a real sense of how content is affecting people’s perception of a brand.
TikTok Inventory Filter and Viewability
Brands want access to more transparent media planning and predictable delivery on their campaigns. That’s why TikTok’s Reach & Frequency (R&F) buying types provides exactly those benefits to their advertisers.
Brand Safety Partnerships
Brands want access to more transparent media planning and predictable delivery on their campaigns. That’s why TikTok’s Reach & Frequency (R&F) buying types provides exactly those benefits to their advertisers.
2. Can I run e-commerce or shopping ads on TikTok?
Yes, TikTok Ads provides the following e-commerce solutions: TikTok Shopping, Product Links, LIVE Shopping, Lead Generation, Dynamic Showcase Ads and Collection Ads – so users can discover (and buy) your products on TikTok.
Making organic content easier to shop by using TikTok Ads in South Africa
Product Links
These allow merchants to highlight the products they feature in their videos, so users can purchase what they see in organic content.
LIVE Shopping
LIVE lets merchants connect with their audiences in real time and LIVE Shopping tools help users buy what they discover while watching a brand’s stream.
Lead Generation
For products that may have a longer sales lead time, Lead Generation helps build, grow, and convert a brand’s customer base. Users provide contact information to brands in a secure and frictionless way through “sign up” buttons that appear in In-Feed video ads. To ensure that it’s as fast and frictionless for advertisers as it is for users, we are partnering with companies like Zapier and Leadsbridge, which connect a brand’s CRM to their TikTok Lead Generation campaign.
Dynamic Showcase Ads (DSA)
DSA generates video ads that speak to audiences’ interests based on their activity, such as adding to cart or viewing a product. This creates the kind of customized content experience that our community has come to know and love on TikTok. And thanks to new partnerships such as Productsup, it’s easier than ever for brands to integrate their product catalogs to create Dynamic Showcase Ads.
While many brands have used tools similar to DSA, at TikTok, content only performs well when it feels native to our community—which means audio, text overlays, and visually engaging clips that all work together to tell an entertaining product story. To make the most out of DSA, brands need to create content that’s built specifically for the platform, which is why we have we have designed a suite of DSA templates that follow these creative principles on TikTok and we’re excited to partner with third-party partners like Shakr to get even more input on these formats. With these new formats, we can keep improving our DSA offering to be as creative and entertaining as the content we see from our creators while ensuring brands get the success and performance they deserve.
Collection Ads
Collection Ads allow brands to include product cards in their In-Feed Videos. When a user taps on an item featured in a card, they’re brought to a fast-loading Instant Gallery Page, where they can browse through more products—and make a purchase. This is a great way for our partners to drive traffic to their site, feature seasonal deals, share limited time offers, showcase top items, and promote recent launches in their collections.
3. How much does it cost to run TikTok ads in South Africa?
TikTok Ads in South Africa range from R20 000 to R350 000 per campaign, approved TikTok Agencies in South Africa would typically require a management fee on top of these TikTok budgets.
TikTok Brand Lift Study
When brands run an ad on TikTok, they have common questions about what kind of influence that advertisem*nt is having. To answer these questions and more, TikTok Brand Lift Study uses a survey-based approach to measure how TikTok users feel about the advertisem*nts they see. We send questionnaires in ad formats to people who’ve seen a specific ad from a brand, as well as users who haven’t seen that ad—that way, we can get a real sense of how content is affecting people’s perception of a brand.
For more information on any of the products listed, please reach out to our team or email [emailprotected].
